Barça Legends Spotify
Spotify
In a campaign with Spotify and FC Barcelona, we launched the “Barça Legends: R10” playlist, featuring several songs that covered the most decisive moments in Ronaldinho's career.
Spotify is a master sponsor of FC Barcelona and the campaign is part of the expansion of the partnership between the club, its current players and its legends. Ronaldinho, who played between 2003 and 2008 for the Spanish team, won the FIFA World Player title twice (2004 and 2005), and was also the winner of the UEFA Champions League in 2006. Achievements that place Ronaldinho as one of the greatest idols in the club's recent history. Furthermore, his way of playing, mentality and spirit impacted everyone.
Samba has always been synonymous with his playing style, through swagger, agility and celebrations. However, in his own playlist, we can learn a little more about Ronaldinho and his tastes. The playlist features artists such as: Jay Z, 50 Cent, Jorge Aragão, Art Popular, Arlindo Cruz and many others.
The campaign was activated between FC Barcelona, Spotify and Ronaldinho's social networks, with the playlist really attracting the attention of its fans and already having more than 140 thousand likes within the music streaming platform.
“Music has always been part of my life. I inherited this from my family. And it also influenced my style of play. For me, life without music is impossible, and I'm excited to share my special Barça Legends Spotify playlist with fans 0-0000-000000000111_world” .