Ronaldinho has a new partner for his tours: Buser, an application that offers the service of purchasing bus tickets for intercity trips.

The film shows Ronaldinho at home, alone, missing his friends and family. And to get there, no one better than Buser! With the concept “Deu Saudade, vai de Buser”, the campaign brings a tribute to a Brazilian samba classic “Deixa a Vida me Levar”, by singer Zeca Pagodinho, as the soundtrack. 

The campaign ran throughout the month of December 2020 on all open and closed TV channels in the country, seeking to bring joy, relaxation and security, both to those traveling and to those at home._11100000-0000-0000-0000- 000000000111_

“Buser is an innovative company, with boldness in its 100% Brazilian DNA. That's why we chose the star Ronaldinho Gaúcho, who dared and made us happy on the pitch, and inspired us to transmit this joy and irreverence on our trips”, said the CEO of Buser, about his partnership with Ronaldinho.